DBAC Foundations

Don’t Be A Creep was founded by DJ, music and culture curator Ruby Savage in 2017 as a response to the behaviour she experienced working across the music industry.

Starting with screen-printed slogan tees sold directly to anyone feeling called to support the mission to de-creep the music and nightlife space. After a few batches sold to friends, family and extended networks, Supreme then bought a run to sell in their London store.

Eager to help spread the message further afield, creative director Maude Churchill joined Ruby in 2018 and they’ve helped music venues and companies realise their welfare strategies through social and digital campaigns, as well as on-site installations at festivals. The initiative continues to blossom as the need for a Don’t Be A Creep presence is realised by people and the music industry at large.